Investing on training & education of your team

Training and education are important part of a healthy organization. You need to help employees improve their skills. Also you need to take business coaching continuously. That way you always remain more knowledgeable, advanced and well functioning organization. 


  1. Technical & job oriented : New coding language, new form of marketing, sales and customer support.
  2. Communications & behavioral : You can reduce 30% work load just by communicating better amongst your teammates and to customers.
  3. Cultural & team-coordination : If you have all people share same cultural philosophy for your organization, you’ll attract more customers and good staffs to your organization. And team-coordination training make your team to work to achieve the same goal.
  4. Customer Induction : This is not a training but an education. Monthly once you need to invite one of your customer to your place for 3-4 hours, or may be on a dinner. Gather all of your team. Let the customer tell their story. How they do shopping and how they use your product or service. And make all the employees, be it marketing person, sales person, accountant, managers, HR person, product people or your office staff, to understand how they can improve the experience for your customer.
  5. Listening & questioning methodologies : Although it’s a part of communications training, I want to highlight it as a regular exercise. Every week, your employees should learn to question and then listen to the other person. This exercise will gradually boost the performance, understanding, confidence and ultimately the creativeness and innovativeness of each person.


  1. Have a small library. Else here an eLibrary with Kindle.
  2. Subscribe to Udemy etc annual plan for your team.
  3. Invite expert speakers or trainers to your organization.
  4. Sponsor your employees to workshop events.

Now what are the other training that should be included? What are other sources of training?

Small business website best practices

At 8i Creations we were helping businesses and design firms to bring more conversions/orders/inquiries from their websites. Here’s what I’ll sum up as the best practices. (Please don’t inquire 8i creations, we are no more accepting projects) 

1. Define your business in 5 words. Headline it on your home page.

2. Solve 3 questions that customer would be asking when coming to a page & follow it up with a contact number/email id/form for further discussion.

3. Navigation text is important. Name links as customer would like to search it, not what your product name is. Eg. “SEO” may be defined as “Increase website visitors”. Similarly ‘Machine for tamarind processing’ is more suitable navigation text that ‘HP terminator 500’. Dharma Agrotech, one of our clients, has a multipurpose machine that can process Peeper as well as Groundnuts. But their customers may not search that way. See how we created different links to the same product. And the conversion was wonderful.

4. Be definitive about who your customers are and who are not.

5. Use videos & photos to describe your products and how it’ll benefit customers. Real photos can make you more authentic than stock images.

6. Customer testimonials are powerful. Use their photos or videos.

7. Clear and simple looking websites convert in an average 5 times more visitors than a website that looks very flashy & complex.

8. Give yourself a face. Put your pictures, pictures of where from you work and a complete address.

9. Invest money in SEO & Blogging if you can afford the money and time. It worths it. The more people come to your site, more you can convert.

10. And most importantly, make contact methods clear, visible and within quick reach. If your phone number is only at “contact us” page, you’ll loose 50% of possible leads. Wit says, convert them as soon as they make their decision. The low touch the contacts will be the better. Phone number or a form is better than only email id.

11. Did I forget to mention about content? Spend on a good content writer. Clear and conversational content are your best investment. Else ask the person-in-charge of your marketing or sales, if he/she’s good at content writing.

It works in this order:

1. More people know about your site: SEO & Blog
2. More people found the solution they were looking for: Site content & Navigation
3. More people contacted you: Clear and instant contact methods.

Hope you would like this post. What are the other best practices do you think?

Do you know how different your customers are?

Customers are different even though they purchase the same products or services from you. They all require different treatment, isn’t it? And you are responsible for building an organization that can better serve the kind of customers that gives you more value. 

Once you have some customers, profitable businesses figure out the customer segment worth focusing at and weed out customer segment that don’t bring them any value or profit. All good managers and entrepreneurs know the power of this kind of data. They separate their customer base and continuously segment it. They continuously understand who their customers are and how they are changing.

Now let’s see how different and unique your customers are. Use a spreadsheet (or a CRM software). Add the following columns to your spreadsheet against all your customers name.

1. Channels they came from

2. The geography they belong to

3. The business they are in

4. The older or younger the organization is

5. The older or younger the decision maker was

6. The size of the company

7. The revenue of the company

8. Who in the organization contacted you

9. Who authorized you the money

10. Who got benefited directly from your service in the company (eg: the marketing team or the CEO or COO etc.)

11. The sales they gave you

14. The services they got from you

15. The quality & support they demanded

16. The profit you got from this customer

17. The effort you needed to market/sell them

18. The effort you needed to service them

Now apply 80-20 rule to this. Focus 80% of your energy and staff on serving the most valuable customer segment and 20% serving less valuable. Both things are equally important. While most valuable customers will give you most of the cash, less valuable customers may show you a different future. They can show you if there’s a new market segment emerging or a new kinds of product you can launch to capture a big potential.

Focus your marketing, sales, copy of your website, the product, the contract, the investments accordingly.

As a small business want to grow big this will make you focus your energy and resources in building more value and wealth. You save time, become more knowledgeable about the outcomes and bring more profit.

What else? What more can you do with this customer data? Do this and comeback and comment how this helped you understand your business better.

Don’t shy away asking for a favour

Asking a favor/help is not a bad thing at all if it doesn’t cost them more time and money. You will so so many people love you and share a helping hand. 

During building our Accounting Software, for promotion, for advice, for understanding the foreign markets and small businesses there and for making things possible we asked all possible help we could ask for to everyone (even to a complete stranger sitting in USA or UK whom we never knew few hours back) and really can see the amount of help and love it is creating for us.

Be it to Rackspace, Twitter, several small businesses, lots of investors, market experts, accounting firms, local Bank officials; we got help-love form nearly everyone.

It really helped us getting insights, minimize our costs, being on our budget and grow. Thanks you all.

And my friends “Don’t shy away from asking a favour if and only if it’s not taking a lot of their time and money”.

Preparing your to-do-list for work. The late night vs the morning prior to office

For the first time I did a to do work list in the morning before coming to office; as quite a few successful entrepreneurs I know does. I used to do it after coming to office or else at night before sleeping.

The difference I feel is quite drastic. 

Night is best for creative thinking, long term strategies and so milestones. But morning ones before office is best for very short-term planning. Just Today.

Wow! It feels like you’ll get more work done during the day and rapidly move forward.

What’s your experience and how do you make yourself check the boxes out?

How much should you raise or take loan after basic investments?

Small businesses and startups (mostly service-oriented) ask me for how much should we raise or take loan after basic investments? Here’s a simple math that works fine:

Base money: Get expenditure for the next 6 months covers (this is min. Better is 12 months)

Wastage: Get additional 20% for wasting charges (all company waste money in additional stuffs not needed) Lo an installments: Make sure you don’t have installments from day one. Else include them too.

What to do in these 6 months?

Do enormous tests: assign 10 customer/sales to each test depending on your product or service. each test shouldn’t go beyond 2-3 weeks. take a note of everything you learnt from these tests.

Prepare a plan: now take a list of approaches you are going to follow from your observation of your test.

Define target market: Keep only 1-2 in mind and washout everything else.

What to do in next 6 months?

focus, focus: Scale up on that target market and on that approach, while experimenting narrowly on side.

Do scaleup investments: hire, productivity tools etc.

If needed take another funding for 6-12 months: Make sure you are doing good in that.

Hope it helps. Please if it was helpful signup and make other small businesses signup at:

Recommended by startups and small business as one of the most simple and helpful software ever built.

NB: Now we are issuing accounts within 2-3days of signup. And all who didn’t get an account in past should expect it in next 5 days. Else we might not have been been helpful to businesses in your domain or of your size or are completely not intent to serve to the specific domain. If you forgot your account or couldn’t use it in trial period, please do write back to me at However please make sure you search for it in your inbox. The email would be from

We’ve many users who we already sent their accounts but didn’t opened the email yet. So please make sure of it. Search in both inbox and junk or spam folder.

Photo Credit: HowardLake via Compfight cc

The most common reason for business failure

The most common reason for business failure is people don’t invest in stuffs they should. And that’s called not taking risk.

Can this tool make me more efficient and I can get more out of what I’m investing and can get success done quicker. 

They just continuously look into their wallet and tells oh scrap I shouldn’t invest in it. Else I’ll not have money for tomorrow. And that’s why they just keep having the money on their wallet and they never could increase it.

And it’s not just about monetary investment, but more often it is the case.

And don’t laugh, you might be in that state too. I know, I was there too.

And thank God we didn’t built SlickAccount software on that rule. We always hated to show something that deters people from investing. And that’s the common thing accounting softwares do. We instead focus on incomes and cash in hand. It’s OK to invest. But can you get this much in this amount of time?

This thing is so subtle. But you can see it everywhere around SlickAccount. And it’s a biggest secrete in making SlickAccount work for a lot of small businesses.

So invest on stuffs that can make it easy for you to reach your goal fast and buy you time. But don’t spend on stuffs that’s independent of this relationship. You can do that later.