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It’s really tough to get your small business up on its feet. However, there are marketing fundamentals every business should adhere to early on. Regardless of whether you are running a salon or a small internet business with a few employees, there are some marketing musts that need to be followed. Whichever vertical your business is in, marketing is one way of ensuring you get the coverage you need to raise your profile and enable success. Continue reading 5 Marketing Musts for your Small Business
“…. I have learnt one thing is that … even with reconnaissance, preplanning and the good opinion of the men closest to you, victory always comes down to a will to win. Now that will to win has to start at the very top …”
–MacArthur, from Tokyo Trial
Developing a smart pricing model should be an ongoing exercise for companies. In many markets, consumers will search for a better product or service until the marginal cost of searching exceeds the marginal benefit. Likewise, companies will develop a long-run pricing strategy that considers market conditions.
Closing your first few sales is very difficult for many startups. They say you essentially have to “buy your first customers.” While it is important to gain valuable feedback from your clients and produce solid case studies for your future customers, you also want to consider your startup’s runway. Here’s a few quick, essential tips to set you on the path to profitability.
I was wondering lately, over an hour; but only to my thoughtless spending. What makes a few startups stand out from the crowd even being in the same genre. People would arguably be content to saying and settling for notions such as they were lucky to have found an investor or having their godfather in the business and many more. How fair is it to dismantle your competitor’s ethics in a speck of imperfection? There are exceptions and exceptions are going to remain. But most importantly, it’s the smallest of things that you do that counts for a larger goal. Simply demeaning other’s without considering their struggle is a common mistake that we make.
NB: Read if you are a Student or Entrepreneur or Professional in a company.
For a very long time I have been thinking and practicing about how to improve people’s ability to be successful and in a way learning. It has always occurred to me why when a good tool or process is given to a good candidate result in higher output, but even better tools and processes fail for bad candidates.
The primary thing we all know is interest. But once that’s achieved you still suffer from bad output. Then I come across is intensity of interest. Then the motivation and gain of the intensity of interest. But still it was hard.
Then recently I concluded, everyone is missing some core things that they need to know to leverage and intensify their speed towards becoming the better self. The followings are key essential human characteristics that need to be correctly identified and practiced:
2. Problem solving 101
3. Responsibility, Objective clarity and ownership
4. Science and engineering of successful networking and practice to leverage daily.
5. Effective Googling (Or, you can say effective way of asking question and finding answers)[because if you can’t google correctly you get garbage ]
6. Emotional intelligence (a basic average here is still good)
Each of these points have many broad steps if practiced will work really fast in your favor.
I think these foundations and principles of getting successful should be taught to entrepreneurs, professionals, students and even normal people in their curricula. Even Superman had Kryptonite These are actually not difficult and can be taught and practiced easily.
So I have started sessions for our employees weekly. In future I’ll conduct this in colleges we normally get interns and hires from. We hope we can get people who already practiced and acquainted in these processes.
We’ll continuously post things on our blog and what we discussed here each week. Please do subscribe to our blog to get the email notifications when we post new things. You can find the subscription form here: http://eepurl.com/b0-UQL
So last week we introduced a cool new feature called saved searches and we introduced a budgeting of such. With this tool you can save the search that you frequently do and a bit frustrated to filter the Cash summery every time.
As shown in the picture. Once you searched something in the cash summery, click on the star icon to save that search. You can keep the dates boundary for your search or keep it open for adjusting to any date.
Plus you can mention the budgets you want to create. You can do budgeting for either income or expense for now.
This kind of budgeting would help you in budgeting expenses for a particular project or for a particular employee or activity that you tagged.
We’ll soon publish a video explaining what more and effective you can do with this tool. Till then ponder over your own ideas and create fabulous saved searches and budgets for them. And do let us know how it helped you.
Try it. See ya.
Once you’ve achieving recommended CIH, for couple of months and continuous good sales for 6-8 months, your next job as a business owner should be about straightening the revenue curve.
Might be now your revenue graph seems like this:
Look we are not growing our revenues like anything, but we are ensuring our revenues curve straightens towards top. This ensures we can at least have this many revenue at any given month. It removes the basic fear of decision making if you don’t know if your next month sales will plummet. This also can help you in planning your hiring, fund planning, stock planning etc. This makes you now a serious businessman.
Now if we study the current graph of yours it might be a result of the issue of sales or product delivery. But now an effective CEO needs to ensure his curves are straightened on top of which he can make baseline decisions as we just discussed above.
Now let’s see the few steps necessary to make it happen:
And now ensure minimum target is set and make sure your organisation achieve it each month or quarter. Hope it helps
Ask us if you need any help doing these planning inside SlickAccount.